Director of Product Management@ Atmosphere TV
June 2022 - Present
Atmosphere TV is the premium, ad supported, streaming provider for business, reaching over 100M monthly viewers.
Acted as head of product for the venue experience team, leading a team of PMs and Designers to deliver a cohesive product vision for our business users.
Defined and reported on product team key results - ensuring they aligned with business goals and company objectives.
Developed strategy for delivering new subscription pricing models to accommodate changing market dynamics and help users navigate different pricing tiers.
Collaborated with cross-functional teams to develop comprehensive business plans aimed at maximizing company profits, including a company wide objective to reduce churn that resulted in a 22% decrease.
Led demand generation strategy to capture new users through organic and direct channels, increasing new user acquisition by 13%.
Established performance metrics for evaluating product success and driving continuous improvement efforts.
Level-ups: SAAS, Enterprise Strategy, People & Team Development, Strategic Vision, Leadership, Hiring