Opticode 2020

A/B testing is an essential element in any product managers playbook. However having the freedom and flexibility to customize testing based on what the data is saying often requires a lot of time and effort, particularly when it comes to engineering resources.

Megan Bubley, a Senior Product Manager at The Zebra, will share her experience working with Optimizely’s feature tests to create a results page where users can compare multiple auto insurance options driven by actual user needs, as well as her experience customizing the experience based on device platform